Bulk emails are still one of the most effective advertising tools in terms of cost-effectiveness and feedback. The vast majority of companies send mass mailings not only to current customers, but also to databases of new addresses that are collected separately.
Despite the fact bulk emails have been used for several decades, there are those who allow unforgivable mistakes in writing email subjects that can cause not just annoyance, but also provoke subscribers to unsubscribe at best, and at worst - add a sender's address to the blacklist.
Let's look up to the list of bulk email subjects that will make your subscribers feel anger.
If you want to seem more sociable to your subscribers and add something like "Hiya!" or "G'day mate!" into the subject line, then think again. First, an email subject should carry the context of an email message, about what it is. So let's do it next time without any "Hey-Diddly-Ho!", okay? It is also important to feel the border, when you can be folksy with subscribers. This is unacceptable for many, so in order not to get a portion of anger, it is generally better to remove any welcome words from the subject line.
You have just been on our website and...
The item you saw ...
The best offer of the month on...
There is nothing more wildly than an unfinished thought or phrase. This also applies to email subjects.
Please always finish the thought. Do not expose your subscribers to unnecessary irritation; our life is already too nervous. Maybe this method will work once, but with a probability of 99% you can lead recipients of your bulk email to a ...
OH GOD, STOP YELLING ON ME!
YOU CAN THINK THAT THE USE OF "CAPS LOCK" IS THE BEAUTIFUL IDEA TO STAND OUT OF THE PACK. YES, THIS IS THE IDEA, BUT NAAAH. EMAIL USERS (AS ALL INTERNET USERS) ARE TIRED FROM THE SIMILAR TYPE OF TEXT. YOU CAN BE BANNED ON MANY FORUMS FOR THAT; AND YOUR EMAILS WILL BE DELIVERED TO THE SPAM FOLDER.
BTW, THIS PART IS WRITTEN WITH CAPS LOCK NOT FOR NOTHING. DO YOU FEEL ANGER?
SO IF YOU DO NOT WANT TO MAKE YOUR SUBSCRIBERS THINK THAT YOU'RE YELLING ON THEM, It is better to write a subject in capital letters.
Onli this month descounts for all guds from the catigory of X if you add a chek from the past we have an order when you ordered from us last time somthing you will get a discount
It is obvious that employees of large organizations receive tens and hundreds of emails a day, and if you are trying to attract someone's attention, make email subjects concise, accurate and literate. It makes no sense to add extra words to the subject line. But if you really want it, it's better to move an extra text into the body of an email message.
Well, how does it look like? Internet from the 2000s? The abundance of exclamation marks makes any email message unprofessional. The same goes for question marks.
This effect is very similar to the described insane use of "caps lock", where, as it may seem, you just scream, and recipients of your bulk email just listen with a bowed head. It's great if you want to offer people something sensational, but it's better to describe this unique sentence with words.
Just believe, if what you are going to tell in a bulk email is really amazing, then no exclamation marks will simply not be needed.
Since the symbolic emoticons in messengers were replaced by emoji, some studies showed their increased use in emails. Within bulk emails this phenomenon is not frequent, but the process is in under way. It is likely that there are time and place for telling a story with the help of emoji, but more often is not; especially if most of a subject is written with the help of emoji.
But the worst thing that can be is a subject entirely composed of emojis. Holy emoji! If you are rolling your eyes tight now and pretending that we wrote nonsense, just believe us - this is our reality and you can't escape from fate.
Email subjects which begin with the phrases "Open me!", "URGENT" or "Please read".
If everything you send is "urgently", it is unlikely that this will also be urgent for your subscribers.
It is ok if there are really urgent emails, but if you put such phrases in all the subject lines in order to make recipients read your bulk email as quickly as possible, then most likely they will be furious and one day they will simply delete your emails without reading them. Well, it will be quite deserved. Nobody likes when they are manipulated (at least when it is known).
Sometimes some emailings are sent with an empty subject line. Of course, it may be just a mistake. But this is the thing that must be rechecked. If you have sent a bulk email without a subject, it is better to resend its correct version. It is a normal practice even among large companies. It can happen even to a bishop.
But if you do it on purpose, we do not even know how to help you. Why do you even do this?
Get a 75% discount on the entire range! .. Just kidding!
Re: In reply to your email
Let's repeat - no one likes to be manipulated. If you write a frank lie in the subject line or add a fake "re:" (an imitation of the fact that you are responding to someone's email message, but in fact it is not truth), then do not wait for smiles and kind words from people who will receive from you such emails. Of course, you can use that to make your emails be opened and read, but most likely you will be handed a one-way ticket to the stop "Black List".
Follow the rules to write the correct email subjects and send messages with SFLetter.com. The service allows you to protect especially valuable bulk emails for paid subscription from copying and leakage.
If you do not know how to do this, please read this post in our blog.